Home Strategies Mistakes FAQ Checklist The Hook: Why Engagement Is Broken I remember the exact moment I realized most “engagement strategies” were complete BS. It was 2014, and I was managing a $50,000 monthly ad budget for a client. We had thousands of followers, millions of impressions,…
A brand with 2 million followers posted a video that got 50,000 likes. They called it a “huge success.” Then I asked them: how many of those 2 million people actually engaged? The answer: 2.5%. That’s not success. That’s a wake-up call. After 12 years in digital…
Engagement Manager Master Customer Engagement & Retention Author: SPR AMIN 12 Years Experience in Digital Marketing spr-amin.unaux.com The $4.2 Million Customer I Almost Lost I was managing engagement for a B2B SaaS company when one of our largest customers — generating $4.2 million annually — sent an…
Drip Specialist Master E-commerce Email Automation Author: SPR AMIN 12 Years Experience in Digital Marketing spr-amin.unaux.com I Recovered $127,000 in Lost Revenue With One Email Sequence An e-commerce client was spending $45,000 monthly on Facebook ads but had almost no email automation. They were generating traffic but…
The Story: I had a client—a local bakery with incredible products but a new website—come to me after spending $30,000 on an SEO agency promising to rank them for “best bread in [city].” After 8 months, they weren’t on page 1. Simple math: the site had a…
The YouTube Rabbit Hole That Transformed Everything In 2013, I was struggling to understand why my marketing wasn’t working. I had consumed every book and blog I could find, but something was missing. Then, out of pure frustration, I started watching YouTube videos on the specific problems…
The $15,000 That Was Free In my early years, I was convinced that expensive courses were the only way to learn real marketing skills. I had spent over $15,000 on courses, bootcamps, and coaching programs, believing that higher prices meant better education. Then I discovered the world…
Trends Mistakes FAQ Checklist The Hook: Why Following Trends Is Dangerous I made $47,000 mistake in 2018. I jumped on every “trend” that crossed my feed. Blockchain marketing? Tried it. VR experiences? Built one. TikTok when everyone said it was just for kids? Got on board early.…
Trends Mistakes FAQ Checklist The Hook: I’m Not Excited About 2025. Here’s Why You Should Be. Every year, theSame “trends” get recycled: “AI is coming!” “Video is king!” “Social commerce!” This year is different. Here’s my honest take after managing $2M+ in annual client spend across industries.…
The $4,000/day Improvement Last week, I optimized a client’s ad account that was spending $4,000/day with a cost per lead of $127. After 2 hours of tweaks using the tips below, their cost per lead dropped to $43. Same budget. Triple the results. That’s the power of…